Steve Fox, principal at Marijuana Strategies, is one of the leading figures in the movement to create a legal, regulated marijuana market in the United States. He is a cofounder of the National Cannabis Industry Association, which currently represents more than 250 state-legal businesses, and serves as a strategic advisor to the organization. While at the Marijuana Policy Project (MPP) from 2002—2013, Steve lobbied Congress and guided numerous ballot-initiative campaigns, including the Amendment 64 campaign in Colorado, which made personal possession and cultivation of marijuana legal, while establishing a regulated market for adults. In 2005, Steve conceptualized and cofounded (with coauthor Mason Tvert) Safer Alternative for Enjoyable Recreation (SAFER) in Colorado for the express purpose of educating the public about the fact that marijuana is less harmful than alcohol. The goal, eventually realized, was to change the mindset of voters in order to make marijuana legal through a ballot initiative. He now serves as an independent consultant, advising individuals and organizations on marijuana policy- and industry-related issues.